This was a simple logo design to be used on a personal online blog.

For context, Gilles Baudet is a serial entrepreneur based in Glasgow, UK.

He uses his personal blog to share updates on his personal and professional life, and covers a lot of content relating to his passions and interests, as well as his business ventures and the successes and challenges that arise from running your own business.

Gilles Baudet’s passions include; sport and fitness, motivation, long-distance marathon running, and of course, entrepreneurship.

It was important that, although this logo design wasn’t for professional use, Gilles Baudet’s logo should encapsulate his passions if it is to represent him on a personal level.

The slight slant used for the icon which is made up of his initials was created to symbolise the speed and direction of his goals and career. Gilles Baudet leads a fast-paced life so encompassing the element of ‘speed’ in the design was intrinsic.

The wide-spaced font family chosen was picked due to a slight ‘futuristic’ look and feel, which again, is inextricably aligned with Gilles Baudet’s forward-thinking mantra of focusing on the future.

I feel that these elements combined have ideally showcased Gilles Baudet’s mentality and therefore, accurately represent his passions via the brand.